market research

Social Media for Market Research 101

In 2016, Dove started their famous #SpeakBeautiful campaign, which turned out to be a global success. The campaign helped them double their sales and, most importantly, significantly reduce the number of body shaming comments on Twitter. What’s interesting here is the fact that the entire market research for the campaign was conducted on social networks. […]

Social Recruiting Tips

Top 5 Social Recruiting Tips For Employers

Social recruiting can be defined as “harnessing the evolution of Web 2.0 technologies and social media tools to communicate, engage, inform, and recruit our future talent”.  The term has become a buzz phrase used throughout the HR world today. As the use of social media by companies continue to expand, companies are increasingly turning to social recruiting to source candidates […]

linkedin tips

Top 5 LinkedIn Tips and Tricks for Recruiters

LinkedIn is a powerful platform for recruiters to build connections with top talent around the world. Follow these five key tips to optimize your presence on LinkedIn and make the most of the world’s largest professional network. 1. It all starts with your profile Your profile is your first opportunity to build your personal brand […]

make your blog rock

8 Housekeeping Tips to Make your Blog Rock

From managing the brands you work with to responding to tweets from your blog, there are tons of “honey do’s” to take care of as a professional blogger–not to mention simply creating your blog content in the first place! When taking care of the day-to-day tasks of blogging, it is tough to remember to take […]

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