market research

Social Media for Market Research 101

In 2016, Dove started their famous #SpeakBeautiful campaign, which turned out to be a global success. The campaign helped them double their sales and, most importantly, significantly reduce the number of body shaming comments on Twitter. What’s interesting here is the fact that the entire market research for the campaign was conducted on social networks. […]

3 Important Steps On How To Take Charge Of Your Personal Brand

According to Wikipedia, Personal branding is, for some people, a description of the process whereby people and their careers are marked as brands. The personal branding concept suggests that success comes from ‘self-packaging’. Tom Peters confirmed the concept of a personal brand, when he wrote a post titled “The Brand Called You” for FastCompany.Com in August 1997. He went ahead to posit that “Big companies […]

brand health in social media

How to Preserve Brand Health in Social Media

Many companies tap into social media to foster engagement with their audience and to stay abreast of customer needs, market trends and breaking news requiring attention. However, even the savviest of organizations may overlook the need to monitor for brand protection related issues, such as brand impersonation, account spoofing or even counterfeit goods. With a growing focus on social media […]