social media rules

5 Social Media Rules Every Entrepreneur Should Know

Social media can level the playing field between industry leaders and upstarts, between multinational corporation executives and small-business owners, making peers of all participants. Yet appearances can be deceiving. To borrow from George Orwell’s Animal Farm, all social-media users are equal, but some are more equal than others. So what makes the difference between a following of 500 and […]

instagram followers

6 Ways to Increase Instagram Engagement

Various changes to Instagram in the recent year may have caused the decline of engagement on the platform. It isn’t certain, but many believe it is either the changes to Instagram’s recent algorithm or the “Instagram shadowban” as it is called. This is based on the purchases of ads on the platform by businesses. Those using […]