Question I run a small business in Lagos. I have read quite a number of articles about the importance of social media in this era. However, what is not clear to me is whether I should hire a social media staff, a social media agency or just do everything myself. I will like your insights […]
Instagram is a haven for any business seeking to expand its customer base. The platform boasts of over one billion users from across the globe. To stand out on this platform, it is hardly enough to upload pictures and hope that you will get a steady following over time. Instead, you have to carve out […]
Social media can level the playing field between industry leaders and upstarts, between multinational corporation executives and small-business owners, making peers of all participants. Yet appearances can be deceiving. To borrow from George Orwell’s Animal Farm, all social-media users are equal, but some are more equal than others. So what makes the difference between a following of 500 and […]
For a while now, I’ve been looking at what a few marketing agencies, traditional PR consultancies and fresh-on-the-block digital marketers are doing on social media platforms. And it concerns me. Why? Because I don’t see much innovation – which, by definition, means ‘something new, and contrary to established customs, manners, or rites’ in the mix. […]
