7 Reasons Why Instagram Stories Are Not Working For You

7 Reasons Why Instagram Stories Are Not Working For You

For brands that keep up with social media, the newest fad and opportunity in social networking platforms for marketing is Stories. Social media platforms have been changing continuously since they first entered the online scene. As more people join these social networking platforms, businesses have realised the incredible opportunities that this presents. But like with […]

Time-Tested Methods of Using Instagram for Business

7 Time-Tested Methods of Using Instagram for Business

Any marketer who would reduce Instagram to simply a photo sharing app will be losing out on incredible opportunities that only this social media networking site can offer. Today, this platform has more than a billion active users, and the numbers keep growing, often exceeding expert projections. Compared to Facebook, Instagram users are 10 times […]

market research

Social Media for Market Research 101

In 2016, Dove started their famous #SpeakBeautiful campaign, which turned out to be a global success. The campaign helped them double their sales and, most importantly, significantly reduce the number of body shaming comments on Twitter. What’s interesting here is the fact that the entire market research for the campaign was conducted on social networks. […]