Not many people understood just how big a deal the internet would be when it first emerged. Even fewer would have predicted how it would forever change how we consume information and how it would reshape the modern world. Then came social media. Social networking sites again became a pivotal moment in the growth of […]
Social media marketing is now considered to be an essential element of the marketing strategy of all brand regardless of what their core business is. You can run a leather skin shop or an FMCG, and this form of marketing will still be relevant to you. Why? Because a significant proportion of the world population […]
No matter what industry you’re in, maintaining a strong digital presence is essential for the growth of your business. This term refers to the sum of all the information your potential customers can find online about your company which means that you need to do your best to make it look presentable and trustworthy. Naturally, […]
Every once in a while a question pops into the mind of a social media manager. What types of social media content would lead to high conversion and engagement? What would make the target audience like it, re-tweet, share it and subscribe to the page? If all these questions consume you too, then, it’s time […]
Social media platforms can be of great help when it comes to attracting more potential customers and increasing your company’s sales. By using the right techniques and targeting your audience correctly, you can really get a better understanding of how to use social media to your advantage. The good thing is that there are many […]
We live in a social-media-driven world, the kind where everyone and their beloved pet has a thriving Instagram account and is surfing the web on a daily basis. While the SM culture is in full swing across the globe, so is the exponentially growing risk of malicious attacks on people’s accounts, putting their reputation, and […]
Instagram has evolved into a booming marketing platform for businesses of all shapes and sizes. It enables them to provide valuable information, showcase expertise, cultivate their culture, and promote products. But when there are over 8 million business profiles on Instagram, the social media platform can get a bit crowded. Instagram stories allow your brand […]
If you manage a business or brand, then you have definitely heard of influencer marketing before. But what, exactly, is it? And what is the best influencer marketing strategy that you can use to build your brand and increase sales? Here is a quick breakdown of influencer marketing and how to develop your own marketing […]
There is a whole lot more to making money on Instagram than affiliate links and affiliate marketing. Getting followers on Instagram is a lot more like the courting process of dating than it is like Instagram marketing. Seriously. Marketing on Instagram requires a series of strategic steps that attract Instagram users ever so gradually from […]
Instagram is undoubtedly the preferred social media platform of this generation, but it is also the top marketing tool of this decade as well. As a business, it provides an easy way to access potential customers and grow your e-commerce business. You don’t need to be an expert to reap the benefits, either. All you […]