7 Reasons Why Instagram Stories Are Not Working For You

7 Reasons Why Instagram Stories Are Not Working For You

For brands that keep up with social media, the newest fad and opportunity in social networking platforms for marketing is Stories. Social media platforms have been changing continuously since they first entered the online scene. As more people join these social networking platforms, businesses have realised the incredible opportunities that this presents. But like with […]

3 Important Steps On How To Take Charge Of Your Personal Brand

According to Wikipedia, Personal branding is, for some people, a description of the process whereby people and their careers are marked as brands. The personal branding concept suggests that success comes from ‘self-packaging’. Tom Peters confirmed the concept of a personal brand, when he wrote a post titled “The Brand Called You” for FastCompany.Com in August 1997. He went ahead to posit that “Big companies […]

social media rules

5 Social Media Rules Every Entrepreneur Should Know

Social media can level the playing field between industry leaders and upstarts, between multinational corporation executives and small-business owners, making peers of all participants. Yet appearances can be deceiving. To borrow from George Orwell’s Animal Farm, all social-media users are equal, but some are more equal than others. So what makes the difference between a following of 500 and […]