3 Important Steps On How To Take Charge Of Your Personal Brand

According to Wikipedia, Personal branding is, for some people, a description of the process whereby people and their careers are marked as brands. The personal branding concept suggests that success comes from ‘self-packaging’. Tom Peters confirmed the concept of a personal brand, when he wrote a post titled “The Brand Called You” for FastCompany.Com in August 1997. He went ahead to posit that “Big companies […]

Online Reputation

5 Common Online Reputation Management Mistakes

Customer reviews, feedback, mentions and comments are crucial for your overall Web reputation. Before you know it, they can either build your online reputation or break it to pieces. In fact, when you think about it, what your customer says about you online can already be considered as digital “word of mouth advertisement.” Priceless, right? […]

brand health in social media

How to Preserve Brand Health in Social Media

Many companies tap into social media to foster engagement with their audience and to stay abreast of customer needs, market trends and breaking news requiring attention. However, even the savviest of organizations may overlook the need to monitor for brand protection related issues, such as brand impersonation, account spoofing or even counterfeit goods. With a growing focus on social media […]