Social Media Mistakes

5 Social Media Mistakes Job Seekers Need To Avoid

For many job seekers, the Internet presents two very different worlds. One consists of hanging out with friends via social networking, and the other focuses on the seriousness of a job search. Having the worlds collide could result in the playful social media environment posing problems for a job search since many employers conduct online research to determine […]

social media rules

5 Social Media Rules Every Entrepreneur Should Know

Social media can level the playing field between industry leaders and upstarts, between multinational corporation executives and small-business owners, making peers of all participants. Yet appearances can be deceiving. To borrow from George Orwell’s Animal Farm, all social-media users are equal, but some are more equal than others. So what makes the difference between a following of 500 and […]

Online Reputation

5 Common Online Reputation Management Mistakes

Customer reviews, feedback, mentions and comments are crucial for your overall Web reputation. Before you know it, they can either build your online reputation or break it to pieces. In fact, when you think about it, what your customer says about you online can already be considered as digital “word of mouth advertisement.” Priceless, right? […]

brand health in social media

How to Preserve Brand Health in Social Media

Many companies tap into social media to foster engagement with their audience and to stay abreast of customer needs, market trends and breaking news requiring attention. However, even the savviest of organizations may overlook the need to monitor for brand protection related issues, such as brand impersonation, account spoofing or even counterfeit goods. With a growing focus on social media […]