social media rules

5 Social Media Rules Every Entrepreneur Should Know

Social media can level the playing field between industry leaders and upstarts, between multinational corporation executives and small-business owners, making peers of all participants. Yet appearances can be deceiving. To borrow from George Orwell’s Animal Farm, all social-media users are equal, but some are more equal than others. So what makes the difference between a following of 500 and […]

brand health in social media

How to Preserve Brand Health in Social Media

Many companies tap into social media to foster engagement with their audience and to stay abreast of customer needs, market trends and breaking news requiring attention. However, even the savviest of organizations may overlook the need to monitor for brand protection related issues, such as brand impersonation, account spoofing or even counterfeit goods. With a growing focus on social media […]