That said, it is common place to ask the question – who best to handle social media management for my business – and you seem to have listed out the options:
However, it is going to be more tricky giving you an answer as there is no one correct answer, and it boils down to what your business needs, where your business is, and an overall marketing strategy. You did say you run a small business so you may just consider a hybrid between the first and third option.
It is always good if you are very much involved with your social media management, and even though time is always almost the problem, the more you get involved at the start the more habitual it becomes – remember social media is same as you would get social offline – meet people, engage with those interested in you (in this case product or service), but this time online.
SEE ALSO: Should You Hire a Social Media Manager?
Albeit, business can be so good that you really have to handoff, then hire a social media manager but try to work with him or her as you want to be consistent in terms of communication and marketing strategy, including tone, call-to-actions, and conversion mechanism.
Let’s face it. Doing social media marketing the effective way is quite hectic. It is not only about posting, but also engaging – from simple things like replying comments, mails, and twitter mentions – to the not-so-simple things like setting and following up on web alert, and then reporting and analytic. So if you want do it right, you probably want to hire someone, but if you are not still sure, then ask yourself these questions.
Perhaps one day your small business becomes big and you want to outsource social media management, then you should know these 5 Real Reasons To Hire A Social Media Management.
Till next time, I hope these information helps. Do feel free to buzz me on twitter – @ae_dada.