market research

Social Media for Market Research 101

In 2016, Dove started their famous #SpeakBeautiful campaign, which turned out to be a global success. The campaign helped them double their sales and, most importantly, significantly reduce the number of body shaming comments on Twitter. What’s interesting here is the fact that the entire market research for the campaign was conducted on social networks. […]

social media

How Adults and Teens Use Social Media

Adults and Teens definitely use Social Media differently, research findings confirms this. According to a recent study from the Pew Research Center, 81 percent of teens and 72 percent of adults are active on social media. While that’s a sizable audience, the two age groups use each network differently. Their research found that both groups use […]

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