market research

Social Media for Market Research 101

In 2016, Dove started their famous #SpeakBeautiful campaign, which turned out to be a global success. The campaign helped them double their sales and, most importantly, significantly reduce the number of body shaming comments on Twitter. What’s interesting here is the fact that the entire market research for the campaign was conducted on social networks. […]

twitter influencer tools

Finding Your Voice With Twitter Influencer Tools

The marketing landscape has changed considerably in recent years. Traditional methods of advertising are falling by the wayside as more businesses ditch easily blocked banner ads and pop-up subscription forms in favor of value-added content that consumers are keen to search out themselves. Unfortunately, with more companies uploading content, it’s becoming increasingly difficult to make […]

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