Instagram has grown a great deal since its launch. It is now the third most used social media platform in the world, with over 1 billion users. It has gone from a platform used by happy vacationers, pet owners, and new mums to one where people of ages and brands come to connect and share memories.
Unfortunately, this melting pot of audiences means that Instagram users still face the same challenges as any other social media users, especially how to create a “wall” around their content without ruining the experience.
Think about a situation where your Instagram profile gets pulled up during a job interview, and your drunken photos are put on the projector screen for everyone in the room. It could also be your parents or relatives finding a post you don’t want them to see.
If you run a business, how do you feel about sharing your family pictures on the same page as your business posts? Do you want your close circle to get bombarded with your marketing messages?
Many people battle with the above scenarios every day, and the solution is creating multiple Instagram accounts.
Young People and Multiple Instagram Accounts
Terms like Finsta and Rinsta are now common among young people. The former refers to their “fake” Instagram account, while the latter refers to their “real” account. The fake account holds all the content they only want to be seen by a highly curated group of friends while the real account holds content they don’t mind sharing with everyone.
The Finsta account typically isn’t discoverable by name, email, or anything else that will help anyone to quickly discover the owner of the account. Some users go the extra mile to make such profiles completely anonymous—without any images of themselves anywhere on the page. Some of the pages are also put on Private.
It is easy to draw the conclusion that young people create separate Instagram accounts because they want to share irresponsible content without being judged. However, it is not always the case. It could feel limiting to use a social media account in a way that doesn’t agree with your personality, so as to fit into the standards of a parent, relative, or even a recruiting company.
What feels like a harmless joke to a few people might be seen as offensive by another group. So, multiple Instagram accounts give these young people a chance at identity exploration and impression management.
You should consider borrowing a leaf from them and join the trend of owning multiple accounts.
Are you past the stage of identity exploration? You can use multiple accounts to manage your Instagram persona.
Top Reasons to Consider Getting Multiple Instagram Accounts
Here are some of the top reasons for creating multiple Instagram accounts.
Keep Business and Personal Life Separate
Do you want your customers to see how you spend your weekend? Even if you only post videos of you having a kick-about with your friends and grilling prime ribs, how does such content help your business audience?
Similarly, you don’t want to flood the Instagram feed of your personal account followers with tons of business-related posts. You will ruin the user experience for most of them, which will earn you a mute or unfollow. By having separate accounts, you can make sure all your followers are seeing the content that made them follow you in the first place.
Explore Different Interests and Ideas
Do you want to become an animal rights activist? Do you want to start lending your voice to the equality conversation? Maybe you want to explore your poetry skills. These are all interests you may not feel comfortable with highlighting on your standard Instagram page. The extra scrutiny from your friends and family, and perhaps the heated offline discussions that could ensue from discussions around such interests may not be healthy for you.
Enjoy Improved Privacy
With multiple Instagram accounts, you can decide to keep one accessible to everyone and another solely for only people you know. This way, only a closed group can see what you are up to at any point. There are other ways to ensure privacy on your account, but keeping separate accounts ensures a better overall experience. You don’t have to disconnect your Facebook/Twitter connection to Instagram, and you don’t have to put your account on “Private”.
Why Business Owners Should Have Multiple Instagram Accounts
If you are a business owner looking to attract more conversions and engage with your audience via Instagram, there are a few more reasons why you should embrace having separate accounts.
Enjoy Insights and Analytics
If you are running your business from a personal Instagram account, you won’t be able to take advantage of the insights and analytics on the platform to grow your business. A business account, on the other hand, gives you access to this huge information cache that can help you to tune your overall marketing strategy.
Some of the things you can find in the analytics of your business account include how many women or men are following your business (in percentages), their geographical spread, their most active periods, topics they are interested in, and more.
Have you ever wanted to attract more views and likes on your posts? A separate business account allows you to run a paid promotion. This allows you to get your business in front of millions of prospective customers. Even if you feel like you don’t need an advert right now, it could become really necessary in the future. Would you rather be starting a business account from scratch at that point? It makes sense to start growing a business account as early as possible.
Create a Consistent Social Media Presence
If your target audience falls within the typical Instagram demographic, you need an Instagram business profile to match up with your other social media profiles. With your presence on Instagram, you can further increase visibility for your business. People that have seen your business on Facebook, for example, will also see it on Instagram.
These are some of the reasons why you should have multiple accounts on Instagram as a business owner. As your business grows, you may also consider creating multiple business accounts for various reasons. You may have noticed that some medium and bigger brands have separate customer service, country-specific, or product-specific accounts. These accounts serve different purposes within a company’s general social media strategy.
[Here is another piece that you might like: Instagram Hashtags Not Working? (Here are 7 Reasons Why)]
How to Create Your Second Instagram Account
To create another account on Instagram, repeat the process you used in creating the first one. Navigate to the Instagram page or app, click on “Sign Up” and follow the instructions. You’ll have to use separate credentials from the one you’re currently using, so have another email address or phone number on hand to use. If you are creating a “finsta” consider creating a fresh email address for this purpose.
Creating an extra account on the Instagram app is easier. Go to Profile>Settings>Add Account and follow the account set up instructions.
How Many Instagram Accounts Can You Have?
Instagram only allows five accounts running on one app. However, you can create as many as you need. Keep in mind, however, that you will need separate login credentials and different usernames.
How to Switch Between Instagram Accounts
If you are using Instagram on Desktop, you’ll have to sign in and out of accounts when you want to switch. On the app, however, you don’t need to worry about regular sign-ins. Once you have added your accounts, they will remain open for as long as you have the app on your phone.
To switch accounts on the app, go to your profile and click on the arrow below your username at the top of the screen. This will bring up the accounts on the app at the moment. Click on the account you’d like to use and proceed.
Disadvantages of Multiple Instagram Accounts
There are two main disadvantages to using multiple Instagram accounts. Firstly, multiple profiles mean double the work. You have to build a follower base across the accounts, and also come up with unique content for each of them. This may be too much work for some people. It may also be difficult to remember the login credentials of all your accounts. Even if you make a note of them, it could still be a usability nightmare if you have three or more accounts.
Secondly, there is always the danger of mistakenly posting content that is meant for one profile on another. If you notice the misstep immediately, you can nip it in the bud by deleting and reposting. Otherwise, you’ll have to deal with the fallout.
More people are creating multiple Instagram accounts today for various reasons. Regardless of why you need more accounts, you should know that your reasons are valid. Analyze the pros and cons of maintaining the multiple accounts and make the decision that is best for you.