Long gone are the days when Instagram posts appear in your feed in chronological order. Now, a post’s success depends on the formidable Instagram algorithm.
The algorithm determines which posts appear first, which accounts are recommended to your target audience, and which stories pop up first. Even with super engaging content that your target audience will undoubtedly love, your content may never make it to their eager eyes unless you learn how to first please the algorithm and make that a key part of your Instagram marketing strategy.
And how do you do that?
Through engagement. Lots and lots of engagement. The idea is that the more liking and commenting there is on a particular post, the more popular it will be among a larger audience. And since Instagram wants its users to spend as much time as possible on their platform, they’re only going to share content that is likely to keep its users engaged for longer periods of time.
The only way they determine this is through likes, comments, and shares.
As you can imagine, influencers and small businesses have found a way around this tricky algorithm. Many users are now increasing their engagement rate through Instagram pods, or Instagram engagement groups.
While Instagram pods are a bit controversial, the fact remains that they simply work. If you’d like to increase your engagement rate on Instagram, and therefore increase your reach to your target audience, then read through this post. Here, you will learn everything you need to get started with Instagram pods.
What is an Instagram Pod?
An Instagram pod is basically just a group of like-minded people are agree to engage with each other’s content by giving likes and comments to their posts. They usually get together in a group chat via the direct message function within the social media platform and are often made up of influencers within a specific niche.
Because the social media platform restricts the direct message group conversation to a certain number of users, many influencers will migrate to the global messaging app Telegram.
In these Telegram engagement groups, users will share their recent posts within the group chat with the expectation that all users within the group will begin liking and commenting on the post within a certain amount of time.
The idea behind these Instagram and Telegram groups is that members will quickly increase engagement on their content, which will boost their posts higher up on the feed.
Typically, these Telegram groups will be specific to a certain target market or niche. This way, the brands all share the same target audience and increase visibility to the right users.
Some Instagram engagement groups are pretty exclusive, but others are fairly easy to join. If you’re interested in beating the algorithm, joining like-minded people, and increasing your likes and followers, then join the Instagram pod movement that is currently sweeping through the social media marketing industry.