5 Ways to Build Your Brand's Authority on Instagram

Instagram can be such a powerful tool for marketing your brand on social media. With over a billion active users daily, Instagram is an ideal platform to share your creativity and ideas as well as an excellent platform to build your brand’s authority. Indeed, Instagram is one of the best social media platforms to build brand authority and grow your business in 2019.

Instagram is an excellent social media platform for organic reach and an unignorable tool for improving your brand’s engagement with your audience. It serves as an ideal online platform for brands that plan on building their authority and improving their conversations with their audience through appealing visuals and unique storytelling.

The following are tips and tricks that can help you build your brand’s authority on Instagram:

Outline your Strategy

Instagram strategy 5 Ways to Build Your Brand's Authority on Instagram

If you are aiming at establishing your brand’s authority on Instagram, the first most important step is to create a strategy. You should formulate a clear strategy that will ensure that your target audience not only identifies your brand on social media, but also yearns to engage with it.

Along with your Instagram strategy, you should also set clear goals stating vividly what you want to achieve as well as when and how you hope to achieve the specific goals. It’s important to note that using any kind of social network without clear set goals is clear recipe for chaos and futility. This is mainly because you will waste a lot of time and resources with nothing to show in return.

You should ensure that the goals of your Instagram strategy are in sync with the overall digital marketing goals of your brand. While Instagram will enable you to drive brand awareness, you can use your Instagram account to drive traffic to your website.

Target Audience

To effectively grow your brand authority on Instagram, you should have a clear picture of the kind of people you are targeting. If you have just joined Instagram and you are searching for your target audience, the undeniable truth you should know is that the customers you are looking for are with your competitors.

With this in mind, the most advisable strategy would be to follow the followers of your competition hoping that they will return the favor and follow you back. Another method would be to use social listening tools which will help you to find out where the conversations related to your brand are really happening.

Use quality photos

One thing that you should always put in mind is that Instagram is a visual medium and therefore you should always use quality photos. A picture is worth a thousand words therefore you need to have posts that will appeal to the visual and artistic sensibilities of your target audience.

You may even be forced to hire talented photographers and other creative people who will help you craft the kind of posts your brand and products deserve. Your content and pictures have to be consistent with your marketing strategy.

If you do not put in the effort to present your content in an attractive manner, your posts will sink without creating any engagement. You don’t want your posts to be buried in the heap without achieving the desired outcome just like millions of photos are posted and buried every day on Instagram.

Creative Hashtags

Creative hashtag

In order for people to see your content, you need to use the right hashtags.When you captions of your images with your hashtag, those images will appear in the feed where the hashtag is publicly posted. When you search for a hashtag, the popular tagged images are shown at the top. If your images are popular and are accompanied by proper hashtags, it will be easier for users to find them when they search.

[Other articles elsewhere on our website that you may like: Social Media Cyber Security: What You Need to Know5 Easy Tips To Use Instagram Stories In Your Marketing Strategy, and Finding Your Voice With Twitter Influencer Tools]

You can use various types of hashtags to show your purpose for instance using branded hashtags to indicate your geographic location or even to show support for a specific cause or brand in your posts. You can use a descriptive hashtag that describes what’s in your photo. What’s more, you can also use category hashtag to specify your expertise or industry. Moreover, with the help of hashtag, you can participate in ongoing trends.

Instagram Stories

Instagram Stories are the pictures and videos posted on Instagram that disappear after 24 hours. More and more businesses are realizing the hidden opportunities to build brand authority hidden in this relatively new Instagram feature. Instagram stories are a good way to share moments that you do not want permanently on your profile. They are usually fun, off-the-cuff moments shared to build relationships. You should embrace creativity with Instagram Stories so as to capture the attention of your target audience.

Creative hashtags help your followers understand your brand’s personality in a new way. Stories are available only in the Instagram mobile app. They appear at the top of your feed. The Explore tab helps users discover Instagram Stories from other users.

Don’t stop building your brand authority

With more than 1 billion users, including 25 million business accounts, one would be forgiven to think Instagram is just a space for travel snaps, selfies etc. Companies are increasingly using Instagram as a brand building exercise to increase loyalty.

Instagram creates a unique space for all businesses irrespective of their size. It’s the perfect platform where big brands, small entrepreneurs, consumers are all in the same position, with the same opportunity to create a page, gain followers and connect.