No matter what industry you’re in, maintaining a strong digital presence is essential for the growth of your business. This term refers to the sum of all the information your potential customers can find online about your company which means that you need to do your best to make it look presentable and trustworthy. Naturally, it’s hard to keep track of everything existing and potential customers, as well as competitors, say about your business on the internet, but what you can do is rise to the challenge and take all the available steps to control your online reputation and boost your digital presence.
1. Optimize your website
Or at least build one! Did you know that as much as 46% of small businesses in the U.S. still don’t have a website? We live in an age of advanced technologies, and this means that businesses without a proper website significantly reduce their chances of thriving. Nowadays the first thing consumers do when they want to make a purchase is to look up a company on the internet, and if your business doesn’t show up in the SERPs, you’re practically invisible. If you think that this doesn’t apply to local businesses, you’re wrong. Namely, 72% of consumers who conduct a local search visit a store within 5 miles. Moreover, 3 in 4 people who conduct a local search on their mobile device, visit a store within 24 hours. So, having a search engine optimized, mobile-responsive website will put your business on the map. Another thing that you should consider doing when it comes to optimizing for local searches is listing your company in online business directories such as Yellow Pages, Yelp, and Google My Business.
2. Leverage social media
With more than 3 billion users worldwide, social media platforms play an essential role when it comes to maintaining your company’s digital presence. Apart from expanding your reach and increasing brand awareness, Facebook and Twitter are indispensable for your customer support strategy. Namely, your online reputation and PR can highly benefit from dealing with your customers’ issues they post on your social media channels in an effective and timely manner. Another good thing is the fact that you can also monitor mentions and hashtags and find out what others talk about your business on social media. Don’t forget to provide your followers with relevant and useful content by sharing it on your social media channels, and take advantage of the power of word-of-mouth marketing.
3. Produce superb content
As we’ve already mentioned, high-quality content can do wonders for your digital presence and yet many small businesses neglect this strategy. Not only will you add value to your prospects by offering them relevant content which addresses their common pain points and provides a solution to them, but you’ll also establish yourself as an authority in your niche. This can cement your online reputation and give a tremendous boost to your company’s digital presence as people tend to trust experts and industry authorities which will, in turn, bring a lot of traffic to your website. However, humans are visual beings, and we’re all wired to react to visually appealing and aesthetically pleasing content. The brain can process images for as little as 13 milliseconds, which means that you should pack your blog posts with colorful and interesting images, infographics, and videos as that will capture your target audience’s attention. However, creating top-notch content and visuals can be very expensive, and small businesses are usually strapped for cash, not to mention that their cash flow is heavily affected by late payments. As investing in your business is crucial for its development, it’s a good idea to take advantage of invoice factoring as a way to get your money as soon as you complete a project and maintain a steady cash flow.
4. Don’t neglect email marketing
Although many marketers claim that email marketing is dead, some industry stats say that it’s very much alive and kicking. According to B2B audiences, email marketing is their third most influential source of information and comes right behind colleague recommendations and industry leaders. Similarly, 80% of retailer professionals consider this channel to be their most powerful tool for customer retention. The trick lies in implementing this strategy properly. First of all, you need to have a clean and verified email list, segmented into different groups. You can use emails for various purposes – to thank your prospects for signing up for your newsletter, to inform them about your latest offers and discounts, to send them relevant blog posts and resources, or even to ask why they haven’t been active for a while on your website. Email marketing can also be used to grow your audience, so make sure to utilize website forms for collecting personal information from your visitors, and later nurture them with the help of this strategy. However, don’t forget that ours is the age of the GDPR, so include a visible opt-out form and be careful about complying with customer privacy regulations.
Implementing these steps is a surefire way of improving your company’s digital presence and increasing its online recognition and visibility.