Not many people understood just how big a deal the internet would be when it first emerged. Even fewer would have predicted how it would forever change how we consume information and how it would reshape the modern world. Then came social media. Social networking sites again became a pivotal moment in the growth of the internet, again changing how people the world over interact.
Today, social media is the most widely used internet platform, making it increasingly hard for businesses to choose the best social media platforms to market their brands. Social media comes in different forms, including business networks, forums, photo sharing platforms, blogs, chat apps, social gaming, and social networks. According to Statistica, the influence of social media is ever growing; out of 4.021 billion internet users worldwide, 3.196 billion of them are active social media users, and this number grows by an average of 13% every year.
This has been the story for quite a number of years, and there is no reason to believe that 2019 will be any different. For your business to thrive in 2019, you will need an active presence on social networking platforms. The main purpose of using social media for business enterprises is to lure, engage, and retain customers. This is because most people are not just using social media to connect with friends, they also use these platforms to make decisions on what to buy and where to buy it from. The following is a list of five social media websites on which present day businesses need to maintain a significant presence.
Facebook is the most popular social media platform worldwide, and one of the best social media websites to market any business. It was the first social network to surpass the 1 billion monthly active users mark. As of the third quarter of 2018, that number had risen to 2.27 billion active monthly users with 1.5 billion of these using Facebook on a daily basis.
Mobile web users can access Facebook through the site’s mobile app. The company has also developed a selection of Facebook-based apps such as Messenger, that continue its dominance in the social media space the world over. Whether your aim is to increase your brand awareness, improve lead generation, create online conversations, or generate website traffic, Facebook should make a remarkable difference in helping you achieve your business goals.
On this platform, you can target your audience by:
- Purchasing behaviors
- Relationship status
- Users’ interests
Facebook advertising is by far the best designed among all social media platforms. It helps increase the buzz around your business products through posts, banners, and targeted advertising. Furthermore, it will help you grow a community around your products and services as well as teach you more about your target audience.
Twitter is one of the older social networks; it has been around for quite a while. The latest statistics suggests that as of the fourth quarter of 2017, Twitter had 300 million monthly active users with 42% of this using the site daily. Moreover, according to Blue corona, of all Twitter users, 74% follow small businesses to receive product updates.
And with such a high number of people following brands on this platform, it would be a misstep to overlook this social media platform when it comes to marketing your brand. While Twitter might not be the best social media platform for paid business advertising, it is an excellent social platform for user-driven marketing.
This statistic shows a timeline with the amount of monthly active Twitter users in the United States as of the third quarter of 2018. In the last reported quarter, number of monthly active U.S. Twitter users amounted to 67 million, a decrease from 68 million in previous period.
— Pete Clay (@Pete_Clay) December 29, 2018
The platform is best known for providing real time updates, but it’s also a hub for news, political rants, and trends. You can post videos, photos, and text all in the range of less than 280 characters. With Twitter, you can get creative and tweet about what your product offers to the end consumer and share links with them urging them to read more about your product.
Additionally, Twitter is great for engaging with potential prospects through its application of hashtags. Just like Instagram, you can use hashtags to search and find other consumers’ posts and vice-versa where consumers and other businesses can find what you are offering by searching using certain hashtags.
Over the years, Instagram has emerged as a social networking powerhouse. It is owned by Facebook and has over 500 million daily active users. Unlike Facebook, Instagram is a visual platform that allow users to publish photos and short video clips. According to available studies, people remember 80% of what they see and only 20% of what they read. This presents great opportunities to businesses.
The best thing about using Instagram is that you can grow your followers organically. This means that you can increase your client base without paid advertising. What’s more, you can also use this platform as a gateway to your business website by simply posting a link urging your followers to click on the link which then takes them to your web store.
[Here are other articles elsewhere on our website that you might like: 4 Social Media Marketing Tips That’ll Kill The Brand Management Game and How to Boost Your Digital Presence in 4 Easy Steps.]
YouTube is a video sharing platform that allows users to create accounts, watch, and upload videos. This platform enables subscribers to enjoy all the benefits of visual content, with 1.9 billion monthly active users, according to the latest statistics. This gives your business a chance to share your company’s content with over 30 million daily active users.
One of the things that make YouTube unique is the fact that it is owned by Google. This means that users have access to Google’s advertising platform. And just like you can use Google to increase your business’ exposure, you can create YouTube ads to increase your exposure. Moreover, with YouTube you can create, make, and market your videos without spending money on adverts. All you have to do is include the appropriate keywords and tags in the title and video description.
Snapchat allows users to send photos and videos either to other Snapchat users or to their Snapchat story. A Snapchat sent to another user is only visible once while a Snapchat on a story such as a business story can be viewed for upto 24 hours after its posted. Snapchat has over 300 million monthly active users out of which 187 million are daily active users.
If your target audience largely consists of a younger demographic, then this platform is one of the most effective social networks for your business; 71% of all Snapchat users are under the age of 34, making it one of the best social media platforms for brands that target teenagers and people in their early 20s. Moreover, snapchat offers advertising services where you can pay to get a linkable Snapchat. And with over 10 million daily video views on the platform, you can rest easy in the knowledge that your business story will be conveyed to your target market.
It is always good to understand the best social media platform for your brand. The choice of which social network platform to use depends on the type of brand your business is as well as your target audience. Additionally, different platforms will require different approaches to marketing and advertising. Therefore, it is important to figure out which network your target audience loves the most. For example, if your products mainly focus on young people under the age of 35, then Twitter might not be the ideal platform to market your brand.
Instead, you can use Snapchat where majority of users are people under the age of 30. Keep in mind that you will need to have anactive presence on these social media websites. Experts recommend that brands spend an average of 6 hours per week on posting, monitoring, and responding to users’ engagement on posts. And you don’t have to do it yourself; you can find partners and social media marketing experts to help you do so.