market research

Social Media for Market Research 101

In 2016, Dove started their famous #SpeakBeautiful campaign, which turned out to be a global success. The campaign helped them double their sales and, most importantly, significantly reduce the number of body shaming comments on Twitter. What’s interesting here is the fact that the entire market research for the campaign was conducted on social networks. […]

twitter influencer tools

Finding Your Voice With Twitter Influencer Tools

The marketing landscape has changed considerably in recent years. Traditional methods of advertising are falling by the wayside as more businesses ditch easily blocked banner ads and pop-up subscription forms in favor of value-added content that consumers are keen to search out themselves. Unfortunately, with more companies uploading content, it’s becoming increasingly difficult to make […]

What is Influencer Marketing? + Infographic

If you manage a business or brand, then you have definitely heard of influencer marketing before. But what, exactly, is it? And what is the best influencer marketing strategy that you can use to build your brand and increase sales? Here is a quick breakdown of influencer marketing and how to develop your own marketing […]

how to get more likes on instagram

How to Get More Likes on Instagram

There are over 800 million users on Instagram, yet, it’s harder than ever to get your Instagram account noticed. What gives? Well, there are millions of users pumping out quality content like it’s their day job (it is), leaving your Instagram account in the dust. Don’t worry, though. There are plenty of accounts for all […]